This is perhaps the most embarrassing confession I’ll ever make on The Memo: it’s not rare that I’ll clock up three full hours (last Sunday ticking over to three-and-three-quarters!) of TikTok screentime a day. I know! Horrifying! Wasting away the last of my twenties! But the only way I can justify it is if I put my learnings on a silver platter and deliver them to you. Beauty trends come in hard and fast on the platform – and once they’re big, finding stock of the products tied to the trend, both online and in-store, can feel like a Where’s Wally of beauty proportions. With the aforementioned time I’ve (apparently) got up my sleeve, plus a seriously beauty-skewed algorithm dominating my For You Page, I tend to get onto them early. So, here’s what’s trending now…
SOFIA RICHIE GRAINGE’S CORONATION AS THE NEW ‘IT’ GIRL How does one hard launch as an ‘it’ girl? If my research is accurate, it’s by throwing a wedding of extravagant proportions, peppering the guest list with icons of the past five decades, and documenting it all on TikTok. Just ask Sofia Richie Grainge, whose style and beauty preferences have become the pièce de résistance of Pinterest boards across the world. Richie Grainge’s beauty ‘aesthetic’, if you will, is an extension of the ‘clean girl’ foundations Hailey Bieber famously laid, embellished with an air of quiet luxury. Think even, glowing skin, perfectly flushed cheeks and neat brows. The best part? Many of her beauty must-haves double as MECCA favourites. There’s her signature scent, Jo Malone London’s Wood Sage & Sea Salt Cologne, which she likes to layer with Lime Basil & Mandarin Cologne for an ‘LA’ feel. For makeup, she uses Hourglass’ Vanish Seamless Finish Stick Foundation as her concealer, fills then sets her brows with Anastasia Beverley Hills’ Brow Wiz and Charlotte Tilbury’s Brow Fix, and creates the perfect glossy lip with the M·A·C Lip Pencil in ‘Oak’ and a swipe of the Summer Fridays Lip Butter Balm.
CATEGORY IS: CHROMECORE I’ve never in my life had more FOMO than while scrolling through the footage of Beyoncé’s Renaissance World Tour, which kicked off its opening leg this month. What I’d do for a ticket to see Queen B in all her sparkling, disco-coded, chromatic glory (and that LOEWE catsuit). For now, I’m enjoying being witness to the way the visual identity of Beyoncé’s current era is trickling into our fashion and beauty wardrobes. ‘Chromecore’ was identified as a major trend at recent Australian fashion events, and we’re predicting an up in silvery, hyper-metallic eye looks for those wanting to adopt the trend without crossing the fine line between foiled jacket and jacket potato. Cream or liquid shadow and liner formulas will deliver the most reflective finish; my favourites include the Stila Glitter & Glow Liquid Eye Shadow in ‘Diamond Dust’, Urban Decay’s Heavy Metal Glitter Eyeliner in ‘Glamrock’ and the By Terry Ombre Blackstar Cream Eyeshadow in ‘Ombre Mercure’.
NAIL ART YOU CAN ACHIEVE AT HOME, WITH THINGS YOU ALREADY HAVE When we launched manucurist’s Green Flash Routine Set, it flew off our shelves, confirming the fact that everyone and their mother wants to be able to achieve a salon-quality manicure at home. I’m one of those people (my self-care funds go towards a reformer Pilates membership), but my lack of patience (and tiny tools) to finesse my fingertips with nail art left me feeling uninspired. That was, until DIY aura nails hit my TikTok For You Page. The trend entails painting your nails a pretty pastel and using a powder blush or eyeshadow to create a soft-blurred ‘aura’ of colour, which gets sealed in with a layer of topcoat. It’s super cute, surprisingly easy and looks like pro-level nail art every time. The colour combo opportunities are endless, too, and I find it encourages me to dip into the shades that don’t get much love in palettes I’ve had for probably far too long.
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